. 5 min read

Is Offering Free Trials the Right Strategy for Your SaaS Business?


The power this word holds in the marketing world is beyond resistance. It knocks on the doors of substantial psychological appeal and surpasses it.  

But this deal should harness benefits for the company as equally valid for the customers. Otherwise, it is shooting yourself on the foot game.  

One such true and tested method is offering a free trial. But not everyone is made for everything right?  

Hence, deciding whether or not to offer free trials for your SaaS (Software as a Service) business can be a tough call. On one hand, free trials can attract potential customers and give them a first-hand experience of your product. On the other hand, they can also be costly and may not always lead to conversions. In this article, we will explore the pros and cons of offering free trials for your SaaS business, helping you make an informed decision that aligns with your goals and target audience.  

What is a free trial?

A free trial is offering your product to customers with limited yet essential features for a specific duration to your customer for free of cost. It is a traditional do-it-yourself acquisition model through which the users can utilize, understand the product's functionalities, and assure themselves of its value proposition before actually buying/subscribing to it.  

The Benefits of Free Trials- The Pros.  

Offering free trials can have several benefits for your SaaS business.  

1. Attracts potential customers who would like to experience the product before paying for it, thus building trust and credibility.  

2. Helps generate leads as you can collect valuable customer data and increase the chances of converting trial users into paying customers.  

3. Gives them the chance to experience the product first-hand, letting them understand the value proposition of the product.  

4. Increases product publicity and word-of-mouth marketing, as satisfied customers are more likely to recommend your product to others.  

5. You have a chance at upselling or cross-selling additional features or offering premium plans to customers who are already exploring your product.  

The Potential Drawbacks- The Cons  

While offering free trials can have many advantages, it's important to consider the potential drawbacks as well.  

1. Risk of attracting a non-target audience who are just looking for a free tool to explore but are not genuinely interested in your product.  

2. The uninterested customers may not convert to paying customers after the trial period ends, resulting in wasted resources and time.  

3. If not well-executed, customers may view the product with a low view or consider it a cheap alternative, which would negatively impact the brand perception.  

4. Trial customers may churn out after the trial period before subscribing if they weren't fully interested or haven't experienced the product to its complete credit.  

5. Managing and supporting a large number of free trial users can be resource-intensive and may strain your customer support team.  

It's important to carefully weigh these potential drawbacks against the benefits before deciding if offering free trials is the right strategy for your SaaS business.  

Considerations Before Implementing a Free Trial  

1. Determine Your Target Audience.  

Understanding who your ideal customers are and what they value can help you assess whether offering free trials aligns with their needs and preferences. If you do not attract the right audience/doesn't connect, your marketing agenda of a free trial might fall flat, costing you a bomb.  

  • Size of your target market  
  • Their willingness to pay for your product  
  • Their level of familiarity with your industry- Everything formulates your secret to the success formula  

Conduct market research and gather feedback from potential customers to gain insights into their expectations and preferences. This information will help you make an informed decision about whether offering free trials is the right strategy for your SaaS business.  

2. Set Clear Goals and Metrics.

Setting clear goals and metrics is essential when deciding whether to offer free trials for your SaaS business. it'll be like shooting in the dark, with little chance of success .

Hence, determine what you hope to achieve with the free trial strategy, such as  

  • Increasing customer acquisition,  
  • Driving product adoption, or generating buzz  
  • Word-of-mouth referrals.  

Once you have identified your goals, establish specific metrics to track and measure the success of your free trial program.  

This could include metrics like conversion rates, customer retention rates, revenue generated from trial users, and customer feedback and satisfaction.  

By setting clear goals and metrics, you can evaluate the effectiveness of your free trial strategy and make data-driven decisions to optimize and improve your approach.  

3. Test and Evaluate the Results.

So, it all comes down to the outcome.  

It's vital to regularly test and assess the outcomes after establishing a free trial plan for your SaaS company. This will enable you to figure out whether the plan has been effective in meeting your objectives and in case it requires any changes.  

Monitor key metrics such as conversion rates, customer retention rates, churn rates and revenue generated from trial users. Additionally, gather customer feedback and satisfaction data to gain insights into the user experience and identify areas for improvement.  

By frequently reviewing the outcomes, you can optimize your free trial approach and make sure it is effective in generating growth for your SaaS company and making data-driven decisions.  

Now about the question, is offering free trials the right strategy for your SaaS business? - That's for you to determine, assuming you have understood the above.  

About us:

MYFUNDBOX is a subscription billing platform that helps businesses handle recurring billing and revenue management operations integrated with payment processing decacorns like Stripe, GoCardless, and Mollie.  

MYFUNDBOX provides a single platform to enable customer-preferred payments globally and also is in partnership with Google Cloud.  

It was started to help companies focus on their growth while we make sure they get paid securely and on time. We offer personalized recurring billing cycles, invoices and colourful dashboards to understand your customers' behaviour. We strive to meet our customers' demands and be ever ready to offer them services worth their money.  

MYFUNDBOX is a full package required to stand up to the needs and demands of the customers. With our free trial option, you can access multiple features to explore and experience the product.  

Book a free trial here!  

Check out our customer's review here.

Asra Anjum

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